Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
CREDITS TO: BEIRUT/NTSC It seems like the Buzz Energy Drink campaign was inspired by the Mello Yello “Smooth” ads… . . I know some of you may want to know which agency is behind the Buzz campaign: It seems that there are no agencies involved, the campaign was “created” by freelance creative director Nathalie Masri.
After the Volkswagen Polo Dad commercial, here is a new car ad for The JR Ad Selection. The new Dodge Dart ad take you through its construction process which is, I think, a quiet good idea (I don’t really like simple product-focused ads). What’s interesting in this ad is the storytelling style that reminds us […]
Few hours after the defeat of the Squadra Azzura at the final game of the Euro cup 2012, Amaro Lucano, an Italian apéritif brand, posted an ad on their Facebook page. A quite creative ad message: “Tutto Si Digerisce.” meaning “It Digest Everything”. To all the Italian fans out there, have a sip of Amaro […]
“CHOUCHIC.com offers high-end brands, exclusive customer care, and a modern shopping experience for members only, breaking the barrier between in-store retail and on-line shopping dedicated to the Middle East. The website combines discounted luxury items with the ultimate must haves from top international brands introduced daily for a limited time of one week only.” – Chouchi.com […]
Last month, I won a coupon of 25$ worth of Facebook ads after participating to a webinar organized by Facebook entitled: Marketing Bootcamp which was very interesting by the way. I learned some new stuff, made sure I understood well the basics of Facebook marketing and got a better understanding of some concepts that were […]
. Are you afraid of being spotted cheating on your partner? Are you afraid of having an inappropriate picture of you made public on Facebook? Well, Norte Beer created a solution for you : A bottle cooler equipped with a flash light that can detect when a picture is being took and that has already […]
Most of the people living in Lebanon for the past month or actively linked to Zaatar W Zeit on Facebook or Twitter heard about the Missing Z campaign of one of my favorite restaurant: Zaatar W Zeit. For those who didn’t hear about the campaign here is a brief summary: One day, we learn form […]
It’s been a long time I didn’t post anything due to a lot of major reasons and I apologize for that. Today, I’m back with a post about the Digital Conference organized by the IAA (International Advertising Association) Lebanon Chapter on April 28th, 2011 at Monroe Hotel – Beirut. This is the last event organized […]
The JR Express 
Facebook Likes Competitions Are ILLEGAL
The Facebook Pages Terms & Conditions for promotions administration were updated on August 27th, 2013. Click here to check the updated version. I can still see some competitions running on Facebook pages in which the voting mechanisms is the like feature. The most common example is photo competitions: “The picture with the highest number of […]