NCPG Gambling World Cup Germany 2014

Singapore’s National Council on Problem Gambling (NCPG) released its latest campaign in June before the start of the 2014 soccer World Cup. And while this ad is supposed to make you realise that gambling is problematic, now that Germany won the world cup, the story has a different meaning!

Red Bull Can You Make it

Red Bull just launched its new campaign “Can You Make It?”. It’s a real life challenge defying 100 teams of students from 27 countries around the world to make it to Berlin using Red Bull cans as their only currency. Teams can choose various starting points in Europe and have to pass by six predefined […]

FireMe! Feature

FireMe! is an online tool that aggregates all the tweets that could get someone to lose his job. The section entitled “They Want” presents four categories: The first one is for “Haters” and include tweets that express hate towards the job or the boss. Second is “Horrible Bosses” for those who verbally attack their bosses […]

Nivea Stress Test

Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]