It’s been two years since the last redesign of Facebook and now the time has come for a newly redesigned News Feed! The most popular social network is giving a new look to what is called the News Feed where you can see all the content related to your friends, pages you’re connected to and […]
The BIC 4-Color ballpoint pen is definitely a classic in the world of school supplies. Many of you owned at some point or still owns a BIC 4-Color pen but, have you ever wondered what was going on inside? I’m sure you did! In their latest campaign, set to be launched on March 4th, BIC […]
Oreo: Cookie or cream? Which part is the best? An Oreo lover would definitely know this debate and probably been part of it at least once! . The latest Oreo campaign is all based on the “Cookie Or Cream” creative idea and, It all started last week, when they launched their “Whisper Fight” commercial during […]
I was invited last Sunday to the opening of a new concept store for men in Beirut: Mr. M. Founded by my friend Mira Kassar, Mr. M is a 120 square meter store in Downtown Beirut “offering an exceptional retail experience and revitalizing the Beirut shopping scene, while presenting the best in men’s fashion, accessories, […]
Brussels, Belgium – Some random people are invited inside a white tent to have their mind read by Dave, a gifted clairvoyant. They are told that its for a new TV show… Although, I am not really sure about how they managed to do this, this is a great example of guerrilla marketing that […]
I really love the concept of taking relatively old stories and show how they would’ve happened if social media existed at that time. I posted few months ago, the digital story of nativity and today, since it is Nelson Mandela‘s birthday, let me share with you the digital story of his life. This great work […]
. My dear readers, This is my 100th blogpost and for the occasion I’d like to get your opinion on The JR Express and what I should improve 🙂 Please post a comment on this blogpost and express freely your opinion about the blog. If you prefer to do this by e-mail you can send […]
Few people call me geek and a lot of others call me “Social Media Freak”, I prefer the second one but what is sure is that I am a techie person. On July 5th, an event is taking place in Beirut (Lebanon) and I encourage you all to attend it: GeekFest Beirut 5.0 – Music […]
If you want to publish an effective tweet you should set a limit of less than 140 characters and here is why. . What is an Effective Tweet? An effective tweet is one that would generate an engagement with your community (Getting retweeted and receiving replies etc.). In a ReTweet, a certain number of characters is […]
. Here is an event that I would recommend you to attend: Social Media Changing Lives organized by AUB’s Online Collaborative. A very interesting event taking place this Friday, December 16th from 12:00PM to 9:15PM at Issam Fares Hall, American University of Beirut during which a lot of great speakers will talk about the use […]
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