It all started with Heinken (Italy) in October 2009, when the famous beer company teamed with many girlfriends, bosses and professors to push their boyfriends, employees and students to watch a classic music concert on the night of the Champions League game opposing Real Madrid and AC Milan. It is only 15 minutes after the […]
“Missed Calls” have so many uses within the Lebanese community, and it is still used today on a smaller scale thanks to the availability of free instant messaging applications like Whatsapp, BBM and iMessage. In the latest Touch Lebanon campaign, the Lebanese telecom operator officially position “Missed Calls” as outdated by associating it with 192os […]
Have you ever witnessed a manhunt? What if you were the one being hunted? The latest Nivea campaign, Nivea StressTest, consist of a creative candid camera operation at Hamburg’s airport: “People waiting in an airport lounge, set up by their friends, each discovered that they were at the centre of an extensive manhunt, on the […]
I am a remix and covers lover and Jayesslee recently released one amazing cover of the so-famous Gangnam Style song so I wanted to share it with you dear readers! I often jam with my friend Ryan and we improvised Gangnam Style covers few times but it was definitely not as good as this one. […]
Khoury Home, one of the biggest retail store in Lebanon, launched its latest marketing campaign to promote their latest credit payment offer: They opted for the viral marketing advertisement. A video entitled “Mashkal at Khoury Home” (Arabic translation for “Fight”) was published today, February 6th, on YouTube. The plot-line is simple and reflects the local […]
Paperman is an animated love story amazingly brought to us by Disney. Quoting Alice Vincent in her article in The Telegraph: “The six minute film has a charming storyline and a quaint 1940s New York setting, but it was the innovative illustrated look of the computer generated film which made Paperman stand out.” An amazing […]
I do post about music very rarely but I often write about Lebanese talents! Anthony Touma, a young Lebanese (Born in 1992) singer, is now part of the French version of the famous TV show The Voice. On February 2nd, he impressed the Jury with his great performance of Billie Jean, Michael Jackson’s song. Anthony […]
Brussels, Belgium – Some random people are invited inside a white tent to have their mind read by Dave, a gifted clairvoyant. They are told that its for a new TV show… Although, I am not really sure about how they managed to do this, this is a great example of guerrilla marketing that […]
Lately, in Lebanon burning tires became a tradition in a country where you protests are a daily activity. Caustik.tv created a satirical campaign entitled The Power Of The Tire and here is how they describe it: “Power of the tire is a satirical piece depicting the current political and economical situation in Lebanon. It is […]
Here is an infographic essay by Lost Conversation to show the meaning of life. A well done animation synchronized with some cool music by SARC:O and an interesting motto: Getting Lost Is The Only Way To Find Your Path. I believe that each individual will interpret details differently depending on his/her perception of life. Enjoy […]
The JR Express 