Crimestoppers, a British crime fighting charity, try to raise awareness about pickpockets and offer tips to avoid being a victim. In their latest campaign, they prepared three kinds of leaflets leading to a website about pickpocketing. Three different designs: A tablet, a phone and a wallet. Now, they decided that instead of distributing the flyers they would recruit an ex-pickpocket and two magicians to discretely slide leaflets in people’s pockets.

This very creative idea is a great move to get a big and high-quality reach. You can be sure that the victims will definitely be reached and impacted by the leaflet. And since it is a quite creative idea, the case study video has a lot of potentials to be shared online. Plus, you can’t deny the video made you think, at least a bit, about paying more attention to your stuff while on the move!