In the past few days, the new Evian ad, Baby&Me, has been going viral on social networks reaching more than 12 million views in only four days. However, it seems like the baby reflection concept of the ad made by the agency BETC is very similar to a spot made in 2012 by GREY Tunis […]
You all know the classic shoulder poke joke, when you tap someone’s opposite shoulder and act as if it wasn’t you. Well, Volkswagen Spain used this joke to promote the efficiency of their Side Assist cars feature. The Side Assist feature consist of a flash light on the car’s side mirrors that blinks when you […]
Wezank is a new project created by two Lebanese people: Maya Zankoul and Toni Yammine. It is a great way to visually explain your ideas through simple and fun animation videos. Wezank: Website – Facebook – Twitter – YouTube How It Works? The process consist of six steps that can be found on Wezank.com. Ideation: […]
UPDATE: The title of this article was changed from the present tense to the past following a discussion with the General Manager of Virgin Radio Lebanon in the comment section of this post. The radio management took in consideration those three points and offered some additional insights. I invite you all to check this discussion […]
Statistically, car accidents happen mostly at night, that’s why BBDO Thailand targeted cars headlight in their latest campaign for the Thai Health Promotion Foundation. A quite creative idea that consist of placing silhouette stickers on car’s headlight in active nightlife areas to get the driver’s attention. Check it out:
When Laura Ellen tweeted on March 11th that her love for chocolate made her follow both Oreo and Kit Kat on Twitter she didn’t know that this would lead to some in interesting real-time marketing moves from both brands. https://twitter.com/Laura_ellenxx/statuses/311229211274797059 This tweet inspired Kit Kat to make the first move by challenging Oreo on a […]
In their latest campaign for the Clio model, Renault UK decided to let test drivers live a sexy French experience in the UK: Unsuspecting guys and girls were invited by a salesman to test drive the new car and it all starts when they are asked to try the “Va Va Voom” button available on […]
In a session entitled Research And Case Studies in Social Media, ArabNet brought together representatives from four different regional social media agencies to present case studies resulting from their works with their clients. Here is what we have to keep in mind from those presentations: . Fadi Khater (Netizency) and Fadi Malas (Just Falafel) In […]
When discussing how harmful smoking can be, many smokers give this excuse of being “Social Smokers”, as if smoking only in social environment is less dangerous for your health. The Ontario Ministry of Health just launched its latest campaign “Quit The Denial”: A public service announcement (PSA) campaign by BBDO Toronto aiming at social smokers. […]
It all started with Heinken (Italy) in October 2009, when the famous beer company teamed with many girlfriends, bosses and professors to push their boyfriends, employees and students to watch a classic music concert on the night of the Champions League game opposing Real Madrid and AC Milan. It is only 15 minutes after the […]
The JR Express 