Few days ago, Burger King announced on their social media accounts that the fast food chain is now called Fries King. The logo and color palette would remain the same as they are just replacing “Burger” with “Fries”. This is most probably a marketing stunt to promote their latest product launch: The Satisfries. Those new […]
After the LG Ultra Reality TV prank that looked a bit fake, the South Korean company did a new “prank” to promote its new smartphone the LG G2. A huge box placed somewhere in France pushes you to place your phone to improve its performance. Suddenly, you see a weird guy in a box totally […]
After the “selfie” picture of the pope went viral, it is now the turn of the latest LG prank/ad. To promote the impressive HD quality of its Ultra HD TV, LG “pranked” job applicants in Chile attending interviews by replacing a window with the TV. The actual cityscape view was streamed on TV except that […]
McDonald’s Lebanon (@McDonaldsLeb) invited an Israeli citizen, Jeremie Berrebi (@jberrebi), to have a McCafe this morning on Twitter. To make this clear: This is not a political post, this is about a social media failure. Listening is very important in the digital world and it should be part of your social media strategy. However, this […]
In case you didn’t know, Facebook implemented a while ago lots of rules and regulations for promotions on pages forbidding, for instance, the classical “likes” competitions. Well, here is a good news to all the social media marketeers and community managers: You are now allowed to run competitions on your page’s timeline and use Facebook […]
To promote their latest Motion Sync vacuum cleaner, Samsung Home Appliances focused on the product’s smoothness in movement. A (cute) baby plays the sherif and chases Motion Sync after it had “rudely” woke him up. Entertainment, cuteness and babies are great ingredients to make a video buzz and I guess that’s what Samsung is counting […]
Norway will be holding elections this coming Fall and the actual Prime Minister, Jens Stoltenberg (Labour Party), decided to drive a taxi to meet and discuss with citizens as he is running for a second mandate. Why would he do that? First, because it is a great way to listen to citizens and get close to […]
Some celebrities around the world are charging businesses an impressive amount of money as a fee for promoting them via a 140-character tweet! Huffington Post released an interesting infographic in May 2013 entitled “How Much do Stars Get Paid To Tweet?”. Numbers are huge and it is not always proportional to the followers numbers: For […]
The actual Syrian president, Bashar Al Assad, joined Instagram (@syrianpresidency) on July 24th. Syria has witnessed a civil war for more than 2 years now and it seems the president’s team have got some time to create and manage an Instagram account. This means they believe they can achieve quite interesting political objectives through this: […]
The famous American fast-food chain, McDonald’s, just released a brand-free campaign in France by TBWA. A series of mouth-watering close-up shots for outdoors and print ads, features the one and only Big Mac, golden fries, Filet-o-Fish and creamy sundae. And the brand is so strong and iconic, they don’t even need to show their logo […]
The JR Express 