I did a selection of three ads from Arab magazines: One in which you will find a man and a woman, another one in which you will see only men from different ethnicities and the last one include only women. By analyzing those ads I went over different issues of the advertising industry: The first […]
. How do you judge a book? By its cover. Here is a great example of why you should go beyond the cover. Rick Genest (a.k.a Zombie Boy or Rico the Zombie) is famous for being tattooed from head to toe. You may have seen him on TV shows or YouTube videos and if you […]
On October 5th the world of technology lost a great innovator and visionary: Steve Jobs. And being an Apple and Pixar fan, I would like to pay a tribute to this great man. Since the death of Jobs I’ve seen a lot of creative works done as a tribute to Jobs and I thought that […]
Most of the people living in Lebanon for the past month or actively linked to Zaatar W Zeit on Facebook or Twitter heard about the Missing Z campaign of one of my favorite restaurant: Zaatar W Zeit. For those who didn’t hear about the campaign here is a brief summary: One day, we learn form […]
It’s been a long time I didn’t post anything due to a lot of major reasons and I apologize for that. Today, I’m back with a post about the Digital Conference organized by the IAA (International Advertising Association) Lebanon Chapter on April 28th, 2011 at Monroe Hotel – Beirut. This is the last event organized […]
Every year, Google do jokes on April 1st known for being April Fool’s Day. This year, Google did 2 jokes or at least I heard about two of them. The first one concerns Gmail Motion and the second one concern the Auto-completer job at Google. Google announced its new product: Gmail Motion. Considering the mouse […]
Do you care about climate change ? If yes, then this is for you. Earth hour is one of the biggest voluntary project, if not the biggest, that take action against the growing threat of climate change. “Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned […]
Here is a really nice advertisement ! It isn’t an ad to sell a product, it is a message sent by a Lebanese association, Kunhadi, working on improving road safety. I don’t need to say much about the video because I think the message is clear and it says enough … For those of you […]
Here is an ad I really appreciated, specially from a visual arts perspective. This advertisement, created by Mullen Agency and Psyop productions, is part of the campaign “Plane Extraordinary” for FAGE yogurt, which also launched a new website and Twitter and Facebook pages. I really loved the slow-motion images, and I think they really are […]
Here are two interesting and impressive ads for one of the biggest name in automobile industry: Honda. The first one is for the Honda Accord and the second one is for the Civic model. While watching the first ad some stuff can make you think it is made with 3D Computer Graphics, special effects and […]
The JR Express 